![]({"xsmall":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage.jpg/_jcr_content/renditions/original.image_file.100.56.210,0,1790,889.file/zeiss-mvp-stage.jpg","small":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage.jpg/_jcr_content/renditions/original.image_file.360.203.210,0,1790,889.file/zeiss-mvp-stage.jpg","medium":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage.jpg/_jcr_content/renditions/original.image_file.768.432.210,0,1790,889.file/zeiss-mvp-stage.jpg","large":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage.jpg/_jcr_content/renditions/original.image_file.1024.576.210,0,1790,889.file/zeiss-mvp-stage.jpg","xlarge":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage.jpg/_jcr_content/renditions/original.image_file.1280.720.210,0,1790,889.file/zeiss-mvp-stage.jpg","xxlarge":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage.jpg/_jcr_content/renditions/original.image_file.1440.810.210,0,1790,889.file/zeiss-mvp-stage.jpg","max":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/zeiss-mvp-stage.jpg/_jcr_content/renditions/original.image_file.1580.889.210,0,1790,889.file/zeiss-mvp-stage.jpg"})
給眼睛護理專業人士更多資訊
蔡司的「我的視覺資料」
您的客戶只需訪問您的網站即能更好地了解他們的視覺需求。
讓您的客戶使用您網站上免費的蔡司「我的視覺資料」My Vision Profile 來創建他們獨特的視覺檔案。
關於客戶行為一些有趣的事實。
![]({"xsmall":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.100.50.0,174,1920,1134.file/mvp_benefit_01.jpg","small":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.360.180.0,174,1920,1134.file/mvp_benefit_01.jpg","medium":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.768.384.0,174,1920,1134.file/mvp_benefit_01.jpg","large":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.1024.512.0,174,1920,1134.file/mvp_benefit_01.jpg","xlarge":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.1280.640.0,174,1920,1134.file/mvp_benefit_01.jpg","xxlarge":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.1440.720.0,174,1920,1134.file/mvp_benefit_01.jpg","max":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_01.jpg/_jcr_content/renditions/original.image_file.1920.960.0,174,1920,1134.file/mvp_benefit_01.jpg"})
購買決策從網上就開始了。
現今線上和線下的世界緊密相連結。網路購買產品和搜索相關資訊,與在線上或線下購買產品密切相關。購買新眼鏡也是如此。客戶希望更全面地了解他們的眼睛,並知道哪些鏡片解決方案最能符合他們的需求。
借助屢獲殊榮的我的視覺資料 My Vision Profile,獲取新客戶並在網上脫穎而出。
我的視覺資料分析 My Vision Profile analyses 經過一系列問題分析客戶的生活方式和視覺行為。 我的視覺資料會生成獨特的視覺輪廓,並根據個人視覺需求,推薦最佳的蔡司鏡片解決方案。這是一種獨特的初步分眾工具,可確保客戶在進入門店之前,更全面地了解他們的視覺需求。
![]({"xsmall":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.100.50.10,0,1910,950.file/mvp_benefit_03.jpg","small":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.360.180.10,0,1910,950.file/mvp_benefit_03.jpg","medium":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.768.384.10,0,1910,950.file/mvp_benefit_03.jpg","large":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1024.512.10,0,1910,950.file/mvp_benefit_03.jpg","xlarge":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1280.640.10,0,1910,950.file/mvp_benefit_03.jpg","xxlarge":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1440.720.10,0,1910,950.file/mvp_benefit_03.jpg","max":"https://www.zeiss.com.tw/content/dam/vis-b2b/reference-master/images/equipment/my-vision-profile/mvp_benefit_03.jpg/_jcr_content/renditions/original.image_file.1900.950.10,0,1910,950.file/mvp_benefit_03.jpg"})
從線上到線下無縫接軌的完整旅程。
您的客戶可以將他們的個人視覺資料,作為 QR Code 存儲在他們的智慧型手機上,並將之帶到商店。分析結果可以在蔡司數位諮詢軟體 VISCONSULT 的幫助下,提供必要的信息,幫助您推薦最合適的鏡片解決方案 這導致您可以花更多時間與患者一起進行檢查或解釋相關資訊。 您可以在我的視覺資料 My Vision Profile 顯示您的店名等詳細資訊,以確保客戶找到前往您商店的路。
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1
ThinkwithGoogle, 2018.
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2
Wirecard Global Shopping Report 2019.
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3
Epsilon research.
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4
IBM Institute for Business Value.